Officers’ Quarters: 6 ways to market your guild’s website

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Every Monday, Scott Andrews contributes Officers’ Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader’s Handbook, available from No Starch Press.

To officers, a guild’s website is invaluable. It’s the one reliable method of communication that we have with our members. It’s far more flexible than any guild UI feature, and it will never be pushed out of someone’s chat window by Blizzard’s messages like the guild message of the day constantly is. It’s the one place where we can post something and guarantee that everyone in the guild is able to see it.

There’s just one ongoing problem: getting members to visit the website on a regular basis. This week, a guild leader asks how to accomplish that.

Hi Scott!

First, I’d like you to know how much I enjoyed your Guild Leader’s Handbook. I reference it every now and again when issues threaten to crop up, and it helps a lot!

I’m one of two GMs of a small raiding guild on Spinebreaker-US. One of our guild’s biggest issues this expansion has been a lack of interest in the guild’s website, which my Co-GM pays for and maintains. His WoW background includes several guilds that each had thriving out-of-game communities through their guild website’s forums. We’ve tried to replicate this, but we don’t seem to be succeeding.

Continue reading Officers’ Quarters: 6 ways to market your guild’s website

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Officers’ Quarters: 6 ways to market your guild’s website originally appeared on WoW Insider on Mon, 11 Jun 2012 15:00:00 EST. Please see our terms for use of feeds.

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