The Queue: Why Blizzard must deliver today

Welcome back to The Queue, the daily Q&A column in which the WoW Insider team answers your questions about the World of Warcraft. Adam Holisky (@adamholisky), senior editor at WoW Insider, will be your host today. And yes, it’s time for one of those Queues where you get a little bit of editorial opinion up front.

Blizzard has a golden opportunity today. The entire gaming industry will be watching the opening ceremony; not an eye in the greater community will be elsewhere. Everyone will be waiting to hear two things. The Diablo III release date, and more importantly, the next World of Warcraft expansion.

This expansion in particular cannot just be another cataclysm/Cataclysm. It has to deliver unlike any expansion has ever done so in any other game. The Wookiees are pounding on the door to Blizzard, and they’re not going to back off until Arthas himself swings forth the next expansion and beats them back like the Sith Lord he wishes he was. If Blizzard today can reinvigorate the playerbase, convince the press and critics that they still have the number one game — and always will — there is nothing that BioWare or anyone else is going to be able to do to stop WoW‘s continued dominance for the next ten years.

But Blizzard has one chance at this, and that chance starts and ends today.

Watch it.

Either way, it’s gonna be a helluva an interesting BlizzCon.

EverythingRuned asked:

How do you describe the different shaman specs without getting into game terms?

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The Queue: Why Blizzard must deliver today originally appeared on WoW Insider on Fri, 21 Oct 2011 11:00:00 EST. Please see our terms for use of feeds.

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